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Channel: Web Savvy Marketers »» William Barnett
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What Does Quality Web Copy Mean Today?

The days when web copy, especially SEO copy, could focus merely on getting higher rankings from search engines are over. The game has shifted from high page ranking to actually getting found. For...

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Getting By “On the Cheap” Can Cost You

I visit a lot of websites. Many of them represent small businesses. And what I see resembles those TV commercials for car dealers featuring the dealership’s owners and employees: a lot of puffery about...

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